TheOptimizer Review - #1 Automatic Campaign Optimization Platform
Many of the top affiliates these days work in teams so that they’re able to work on a lot more campaigns than a solo affiliate could possibly manage on their own.
In the past, the only way for a solo affiliate to really compete with these media buying teams was to have coding skills that’d allow them to develop tools to make up for their lack of a team.
With tools to help them run and automate their campaigns, solo affiliates would have an “unfair advantage” that would allow them to run circles around their competition.
Nowadays, things have changed and automatic campaign optimization and campaign management has been made available to the masses thanks to TheOptimizer.
If you’re going to make it big running paid traffic in the affiliate marketing industry tools like this aren’t just a “nice to have” type of thing, but instead, they’re a “must have”.
In this review of TheOptimizer, I’m going to explain what TheOptimizer is and how you can take advantage of it to help you make more money with your campaigns…. while working considerably less than you would be without it.
What is TheOptimizer?
TheOptimizer is a platform that helps you automatically optimize and manage your affiliate campaigns on all of the top advertising networks.
Connect all of your tracking and ad accounts into their centralized dashboard to easily analyze your campaign performance without the need to jump from one tab to another.
With all of the features TheOptimizer provides you, it has become the ultimate marketing automation platform for affiliate marketers.
TheOptimizer Features
TheOptimizer is most known for it’s world class automation, but since it initially launched back in 2017 they’ve added a whole suite of new features to make it a must have tool to scale your affiliate marketing campaigns to the moon.
Let’s dig into all of the features TheOptimizer has to offer.
Automatic Campaign Optimization Rule Engine
The bread and butter of TheOptimizer has always been their user-friendly automation rules engine. They’re extremely powerful and if you set them up correctly you’ll be able to automate over 90% of the work you have to do in your campaigns.
The rules you can create for your campaign can access any data from your tracker or traffic source. This allows you to have the most possible control when your rules execute.
For example, you could have a rule that checks your advertising network’s spend (which may not be accurate in your tracker) and your tracker’s revenue (which may not be accurate in your ad network) and execute an automatic optimization rule based on that.
Checking revenue or spend are just a couple of examples. TheOptimizer has access to any data from your tracker or traffic source that you can use to craft your own unique optimization rules that can run as frequently as every 10 minutes.
Here are a few examples of the types of rules that you can create within TheOptimizer:
Pause Underperforming Campaigns, Placements or Ads
Adjust Budgets Based on Performance
Duplicate Campaigns, Ads, and Ad Groups
Apply Day Parting… Even on Ad Networks That Don’t Support It
Increase or Decrease Your Bids for Optimal Performance
Create Smart Lists
Those are just a few rule examples that you could use. TheOptimizer has an entire template library available for you to take inspiration from.
If their pre-made rules aren’t perfect for you then you also have the ability to customize them however you want with their rule builder.
Creative Library
In my opinion, one of the most underrated features TheOptimizer offers is their creative library.
In here you’ll be able to find all of your creatives from all your connected ad platforms in one place. This allows you to easily uncover winning ads across all channels with the provided performance breakdowns.
You’re able to break your creatives down by the entire ad, the headlines, or the images you’ve used. This allows you to effortlessly analyze the top performing elements from all the ads tested so you can test new combinations of headlines and images that you’ve never tested before to find the next big winner.
Campaign Creator
For all of the supported traffic sources TheOptimizer supports, they have a time-saving campaign creator tool that allows you to create fresh new campaigns from right inside of the dashboard.
It allows you to quickly re-use your past creatives from your old campaigns and get your new campaigns up and running in just a few minutes.
They’ve also recently introduced a CSV Campaign Uploader tool that allows you to bulk upload hundreds of campaigns all at once. If you’d rather not upload a CSV file, you can just use their Google Sheets integration to streamline the entire process.
Notifications
Whenever an automation rule makes changes to your campaigns you’re able to be instantly notified via email, slack, or Telegram. These can really come in clutch when you’re waiting for something to happen in a campaign and you don’t want to sit there continuously pressing F5 until it does.
Reporting
Create customized reports using both your tracker and advertising network data so you can consolidate the data into a single overview within TheOptimizer.
You’re able to build custom reports on ad group, ad set, publisher site, section and more campaign levels and select only the metrics that matter to you. Use filters to highlight specific campaigns or ad accounts.
Supported Traffic Sources
TheOptimizer is integrated with all of the biggest traffic sources that affiliates are using to drive traffic to their campaigns.
Here’s a full list of the advertising networks TheOptimizer is integrated with:
- ActiveRevenue
- Adskeeper
- AmazonDSP
- Google Ads
- MediaGo
- MGID
- Outbrain
- RevContent
- Runnative
- Taboola
- TikTok
- Yahoo Gemini
- YahooDSP
Supported Tracking Platforms
TheOptimizer isn’t only integrated with the most popular affiliate trackers, but it’s also integrated with all of the major search feed providers. This allows you to build the most effective campaign optimization strategies without having to flip through a hundred different browser tabs.
All of your data is in one very useful dashboard!
Here’s a full list of the integrated trackers TheOptimizer supports:
- Ads.com
- AdsBridge
- Assertive Yield
- BeMob
- Binom
- Bodis
- Thrive
- CPVLab
- DomainActive
- Everflow
- FunnelFlux (self-hosted)
- FunnelFlux Pro
- Google Analytics (GA4)
- Google Sheets
- Media.net
- MyMedia Tracker
- Redtrack
- Sedo
- System1
- Tonic
- Voluum
TheOptimizer FAQ
Here are some of the most asked questions that people ask me about TheOptimizer.
Is there a free trial available for TheOptimizer?
Yes, there is a free trial available. When you sign up here, you will get access to the whole platform for 15 days with no strings attached.
Are there any discount codes available for TheOptimizer?
No, TheOptimizer doesn’t offer any discount codes. However, if you purchase a yearly subscription from here you can save 20%.
Is TheOptimizer worth it?
Yes, TheOptimizer is 100% worth it if you’re running advertisements on any of their supported traffic sources. The amount of time (and money) you will save by using it makes the tool pay for itself. Just the automated rules alone are like having a full time employee that works 24/7.
TheOptimizer Review Conclusion
In the current landscape of affiliate marketing the only way you’ll be able to make consistent money with the top traffic sources in the world is by using a marketing automation platform like TheOptimizer.
There’s not a single affiliate that I know of that’s running Native Ads and they aren’t using TheOptimizer to help manage their campaigns. This tool is a must have if you’re running high volume affiliate campaigns.
Sign up here and get a 15 day free trial to TheOptimizer - no strings attached!
