When you’re trying to sell the leads that you’ve generated on your website(s), sometimes the buyers won’t trust you.

This can be because of a number of different reasons, but mainly due to the fact that there is a very high chance they’ve been ripped off in the past by other so-called lead generators.

The lead buyer was promised the world, but in reality, only received leads that were sold 10 – 50 times with half of the required data being fabricated.

What’s the solution? How do you prove that you generated authentic leads with real intent, collected precisely according to the lead buyer’s requirements?

Enter TrustedForm by ActiveProspect

TrustedForm has been around since 2010 and is considered the original lead certification service. Today they certify millions of leads per month, providing your buyers with valuable insight and legal compliance.

It helps make it easier to prove the value of your leads, and it’s even easier to install onto your website. The best part? It’s free to install.

Since I use Instapage now to create landing pages exclusively, today I’m going to show you how to install TrustedForm in an Instapage landing page/website quickly.

Integrate TrustedForm with Instapage

Step 1: Add Hidden Field to Instapage Form

Edit your landing page with the form on it. Add a hidden form field called “xxTrustedFormCertUrl”.

instapage xxtrustedformcerturl hidden field

Note: If you aren’t exporting the leads from Instapage with a webhook, you may not need to complete step 1, 3 or 4. A hidden field is automatically saved with the rest of the form data just by completing step 2. The field isn’t accessible for export however unless you complete all the steps.

Step 2: Get the TrustedForm script

To get a copy of the TrustedForm script that you need to implement within Instapage you need to browse to this page.

Enter your email address, and you will get instant access. (Don’t worry, TrustedForm won’t spam your email with BS.)

The script should look something like this. DON’T COPY THIS SCRIPT. Download your own using the above instructions.

<script type="text/javascript">
(function() {
var field = 'xxTrustedCertUrl';
var provideReferrer = false;
var invertFieldSensitivity = false;
var tf = document.createElement('script');
tf.type = 'text/javascript';
tf.async = true;
tf.src = 'http' + ('https:' == document.location.protocol ? 's' : '') +
'://api.trustedform.com/trusted.js?provide_referrer=' + escape(provideReferrer) + '&field=' + escape(field) + '&l=' + new Date().getTime() + Math.random() + '&invert_field_sensitivity=' + invertFieldSensitivity;
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(tf, s);
<img src="http://api.trusted.com/ns.gif" />

Step 3: Add TrustedForm to Instapage Custom Code Section

On your landing page, click ‘Settings’ in the top right, then click ‘Javascript’.

instapage custom javascript

In the head section, insert the TrustedForm Javascript we retrieved above.

In the footer section, paste the following custom Javascript:

ijQuery(document).ready(function waitForElement() {
var my_tf = ijQuery('form').find('input[name="xxTrustedFormToken"]').val();
if (typeof my_tf !== 'undefined') {
ijQuery('form').find('input[name="' + base64_encode('xxTrustedFormCertUrl') + '"]').val(my_tf);
} else {
setTimeout(waitForElement, 250);

This custom code will check every 1/4 second to see if the hidden field, “xxTrustedFormToken,” has been added to the form. Once it has loaded on the page, the script will fill in the hidden field “xxTrustedFormCertUrl” we added in step 1 with the TrustedForm certificate URL.

Step 4: Edit Webhook to Send TrustedForm URL with Other Data

The final step to make sure you export the new field you added is to modify your webhook, so it sends out the newly created “xxTrustedFormCertUrl” field.

trusted form instapage integration

That’s it!

TrustedForm is free to use on your landing pages. They make money from the people that want to view the certificates (ie. your buyers).

P.S. Instapage is absolutely amazing for creating high-quality white hat lead generation websites. Sign up for a free trial now.

    2 replies to "How to Install TrustedForm in an Instapage Landing Page"

    • Sourav

      Hello Nick!

      I am using paperform and can’t figure out how to install trusted form and how to get it the certificate when a form is filled.

      Can you please help with the same? TIA

      • nick


        Unfortunately, I don’t use Paperform…


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