A common mistake that many people make when first starting out with pay per call is running all of their campaigns from the same AdWords account.

It may seem like no big deal; you’ve got separate campaigns within your account for each vertical (rehab, debt, travel, health, etc.). Each vertical is separated from one another in their own campaign, so you’re good, right?

Not so fast.

If you keep all of your campaigns on the same account you are just asking for Google to completely destroy you. If they suspend your one and only account, you won’t be serving any advertisements for at least 3 – 5 days while they “review” your account, and probably even longer.

Don’t even think you can just create a new AdWords account after you’ve just recently been suspended, as AdWords will almost immediately suspend any future account you create.

When Suspended, Won’t All My Accounts Get Banned?

Someone with common sense might think that if you get one AdWords account suspended, any and all accounts that trace back to you will also be suspended.

This is actually what I thought. I mean it makes sense, right?

The interesting thing is that AdWords will automatically suspend any new accounts you create (even if they are new accounts created through your MCC) after you’ve been suspended, BUT they won’t suspend any accounts you created before being suspended.

The logic here is clearly flawed, but this is how it actually works.

Quality Score > AdWords Suspension

If you’re running pay per call affiliate marking offers on AdWords getting your account suspended is probably more of a non-issue for most. PPCall marketing is, for the most part, all white hat offers that are totally compliant with the AdWords advertising policies.

The most important reason for separating each vertical you run into different AdWords accounts is for Quality Score.

Google won’t confirm its existence, but many people accept that there is an account-level quality score. This score is the result of the historical performance of the landing pages, ads, and keywords within an account.

If you’re running Drug & Alcohol Rehab phone calls getting a 4% CTR on AdWords in the same account you’re running Travel phone calls getting a 20% CTR they will be affecting the overall account-level quality score differently.

Naturally, the verticals you are more familiar with should have higher quality scores than verticals you haven’t quite figured out completely.

Getting higher quality scores = getting more $$$ once you’ve managed to get the vertical nailed down.

adwords mcc pay per call vertical

Solution: AdWords MCC (Manager Account)

A smart affiliate creates a separate AdWords account for each vertical they are running no matter how little traffic they are sending.

You can do this with the help of what Google likes to call AdWords Manager Accounts. According to AdWords:

A manager account is an AdWords account that lets you easily view and manage multiple AdWords accounts — including other manager accounts — from a single location.

So what you as a pay per call affiliate do is use the manager account to easily manage separate AdWords accounts for each vertical you promote.

You can sign up here for an AdWords Manager Account.

One AdWords Account per Vertical

Don’t run multiple pay per call campaigns in the same AdWords account. Just don’t.

Create an MCC account to manage separate AdWords accounts for each vertical you promote. It’s easy to do and will even help you manage your campaigns more efficiently.


    11 replies to "Biggest PPCall Mistake and How An AdWords MCC Can Fix It"

    • Jason

      A question on this Nick – if you’re running multiple campaigns (same vertical) out of 1 Adwords account, but some of the older campaigns are not performing very well, would that then affect the performance of your newer campaigns?

      • nick

        Yes. The campaigns that aren’t performing well could bog down the entire account. It’s usually advised to remove bad performing keywords (quality scores below 3). I don’t usually remove them, but just note they can affect other campaigns in the same account.

    • Zubair Ismail

      Thanks for the info… I created an adwords MCC and one mini account in it and ran a travel PPCall campaign by creating a google business site and using that as my landing page. But the account got suspended, Then i created another one in that MCC and again ran that same offer using another same kind of google business site and it is still in review and my ad is not showing yet. What do you recommend me?

      1- Should i create a new MCC in other email and create 6 or 7 accounts beforehand for future use?
      2- My account got suspended showing Violation of MisRepresentation Violation.. What could have caused this suspension?

      Thanks

      • nick

        1. Yes. You want to have the accounts all created that you could potentially use before your first account get suspended.

        2. I personally think misrepresentation in the flight booking niche is caused by how the call centers handle the calls. Google has recently started recording a portion of the phone calls using the Google Forwarding Number, so they do know what’s said on the calls. Sometimes the agents can confuse the caller thinking they are calling the actual airline when they actually aren’t.

    • Eddie Mullen

      If I have an MCC account with 10 different accounts running different verticals do I need a new credit card for each account or can I use the same credit card for all 10 accounts?

      • nick

        Hey Eddie.

        We run different accounts with the same credit card. Even after a ban on one account the other accounts stay active even if they are using the same card.

        Keep in mind this is how it has worked for me and it’s possible that it may not work for you.

        – Nick

    • Eric

      Great advice Nick!

      1) Can you use the same company name & business address on all your sub-accounts that you have on MCC account?

      2) I have one long time AdWords account. Can I use its email to create the master MCC account or should I use a different email?

      3) How do I connect the existing AdWords account under that new MCC account?

      • nick

        Hi Eric,

        1. We do the same name, address, etc.

        2. You can probably use that account to create a master MCC, but it’s probably better to just make a MCC with a new email and then link them together (see next answer).

        3. Here is the info to connect existing accounts to your MCC: https://support.google.com/google-ads/answer/7459601?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en

        • Eric

          Much appreciated Nick!

          • Eric

            Btw, would you recommend running and testing a new offer (from the vertical I’ve never run) from:

            1) a brand new account (I’d create from MCC)

            2) old account that has had many different campaigns from various verticals over the years but hasn’t been optimized (never deleted low volume keywords etc)

            I’d assume the old account could carry some “weight” but since I’ve never much optimized the campaigns (besides turning off keywords that don’t convert & playing with bids), that “weight” could be more “negative” than the brand new account “blank score”?

    • Eric

      Btw, would you recommend running and testing a new offer (from the vertical I’ve never run) from:

      1) a brand new account (I’d create from MCC)

      2) old account that has had many different campaigns from various verticals over the years but hasn’t been optimized (never deleted low volume keywords etc)

      I’d assume the old account could carry some “weight” but since I’ve never much optimized the campaigns (besides turning off keywords that don’t convert & playing with bids), that “weight” could be more “negative” than the brand new account “blank score”?

Leave a Reply

Your email address will not be published.